Bullseye Breakdown Ep. 108 – Dorian Ayres – Losing Control, Rebuilding DYLN, and Owning the Comeback
What happens when you lose control of your own company… then come back and build it stronger than ever?In this episode, Dorian Ayres, founder of DYLN, opens up about the personal tragedy that sparked his journey, the battle to protect a patented hydration product, and the bold pivot that saved the company after getting pushed out by his own investor.
We cover:
- The loss of his brother Dylan and how it inspired the brand 💧
- Engineering a patented bottle that enhances hydration
- The manufacturing chess match across Asia
- Being replaced as CEO—and the moment he bought his company back
- Ditching B2B for D2C and TikTok Shop
- The launch of a universal diffuser with huge market upside
- Why hydrogen water is the next big wave in wellness
If you’re building something, scaling something, or fighting to take it back—this one’s for you.
💧 CHECK OUT DYLN
🛒 Amazon → http://bit.ly/4jc5UKG
🛍️ TikTok Shop → Search “DYLN Bottle” (buy from their official store)
🌐 Website → https://dyln.co
📈 Invest in DYLN → https://wefunder.com/dyln⏱️
CHAPTERS
00:00 – Welcome to Bullseye Breakdown
01:31 – The Tragedy Behind DYLN’s Origin
03:47 – From Grief to Product Innovation
06:53 – Patents, Product Design & Building the Diffuser
09:21 – Manufacturing in Asia & Protecting IP
14:02 – 💥 The Pressure Test: Losing the CEO Role
17:55 – The Buyback & The Biggest Pivot
21:07 – Cutting OPEX & Scaling With Intention
28:24 – TikTok Shop, Facebook Ads & New Growth Channels
32:30 – Launching the Universal Diffuser
37:27 – The Market Edge: Hydrogen Water Is Booming
42:30 – 🎯 Bullseye Breakdown: What Problem Does DYLN Solve?
48:20 – The Takeaway Shot: Don’t Wait. Build It.
52:05 – How to Buy or Invest in DYLN
53:29 – Final Thoughts + Next Episode Tease
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🧠 This is Bullseye Breakdown—where builders break down what it really takes. No fluff. Just the truth.
#dyln #startuplife #founderstory #hydration #bullseyebreakdown #tiktokshop #entrepreneurmindset #ecommercegrowth #scaleyourbusiness
